5 Digital Strategies to Drive New Business into Your Dealership Service Center. With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market.
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A Look at Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles.
We know auto repair marketing. This year alone, you will lose 18% of your current customers. That means you’d need to gain 30% new customers in order to see a 10% growth rate in your shop. But while you’re under the hood, managing staff, and running your business, you don’t have the time or expertise to find new customers.
By automatically mailing to all the new movers in your area, your auto repair business can simply receive a steady stream of new customers who need your auto repair, detailing, and body services. Talk about automotive mailers that WORK! 13. Start a loyalty rewards program to win 74% of consumers
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